Are you finding that your marketing and sales efforts are falling short of expectations, leaving you frustrated or surrounded by excuses? It's time to break free from the mundane routine and discover a more intentional approach to your growth efforts. This article outlines how, by first understanding the difference between a marketing strategy and a marketing plan.

Gamification is a powerful tool that can enhance performance and growth in finance, law, and accounting. By applying game mechanics to non-game contexts, it drives engagement and motivation. This article highlights the benefits of gamification and offers five strategies for financial and legal professionals to implement. These strategies include referral contests, financial education quizzes, thought leadership contests, and more. Gamification can increase engagement, improve knowledge retention, foster collaboration, provide real-time feedback, and support continuous learning and development. By embracing gamification, professionals can create an exciting and dynamic workplace culture while empowering their teams to succeed.

Amy Parvaneh was recently published in Barron’s, and recorded for Barron’s Advisor Podcast, about compensation and pay packages that are most suitable for advisory teams and firms around business development. In the recording, she discusses the downfalls of the traditional revenue split, and how to best align your team’s roles and responsibilities (including around business development) with their personality.

What is the average Net Promoter Score for the financial industry, and why do you need to take an NPS survey from your clients? In this article, we go into the NPS calculation, and share with you a sample NPS Survey you can take to possibly send to your end clients.

If your differentiated value proposition is “We are Trustworthy! Our clients FULLY trust us!” you need to read this article!

Have you ever heard of the term “bedside manners” when it comes to doctors? We all know that we don’t want our doctor to just know how to do his job right; we want him to communicate with us and help us feel better emotionally. This is what we call “Soft Skills,” and we can all benefit from it to stand out in our profession.

There are some people in this world you have never met but somehow deem as trustworthy. For each of us, that person is different. But what are the skills these people have to make so many people trust them, even though we have never met them? In this article we disclose some of those top skills, which you can develop as well!

Tools and strategies for financial advisors to grow their practice during a bear market, or a period of heavy uncertainty, such as a leadership change or M&A. At the core of this will be your mindset, emotional state and your level of optimism and energy.

Thinking of going independent or opening up your own wealth management firm? Make sure you review all the branding and marketing activities you’re going to need to do on an ongoing basis to replace what your large institution was doing on your behalf. We have included in this article a few key solutions.

There’s daily CEO stress, and then there’s next-level stress: When not just billions, but TRILLIONS of dollars are on our shoulders, and the world is watching you, prepared to see you fail. How do some of the world’s TOP CEO’s manage stress. This article will help answer that question.

There’s always going to be a major juxtaposition between wanting to build a massive wealth management business, but also wanting to provide a high-touch experience for your clients. After all, we don’t sell widgets; we are in the people business. Learn how “Producticizing” some parts of your practice can help you build more scale into your practice, all while ensuring you don’t lower your service offering.

As seen in my article in Linkedin, if your life is dependent on the 0.27% of its journey being an experience, and the rest being a means to an end, something is wrong. Here’s a resource to help you get out of this race.

Working from Home is here to stay (at least for a while), and waiting til it is over with to get back on track with your marketing may be detrimental to you and your team’s growth. In this article, we discuss five ways to arm your team around sales…all while working remotely.