Bringing in new clients into an advisory practice is the lifeblood of any business, yet there are still sour thoughts from some professionals on the old-fashioned way of cold calling prospects. In this article we discuss the new methods for growing a wealth management practice, by serving as a true consultant to those who can benefit.
Amy in Kitces.com: Building a Systematized Marketing Strategy for Your Practice
Just like in investment management, the golden rule with marketing is Diversification. In this article, published in Kitces.com, we discuss the marketing “asset classes” you should be investing in using the WAVE method, and the “sub asset classes” within those to get you to your long-term growth goals.
Liquid Death: A Case Study on Branding Water
A branding case study on turning a mundane product or service into a rebellious, heavy metal-inspired brand that resonates with consumers. Dive into this fascinating case study and uncover the power of daring to be different, embracing authenticity, and disrupting traditional marketing norms, and learn lessons on applying it to your financial, legal or accounting practice.
SEC Marketing Rule, Rule 206(4)-1 of the Advisers Act
Advisors are starting to be modernized to the 2020’s by the SEC! In this video interview with attorney Chris Stanely, we learn more about the details of the new adopted amendments to Rule 206(4)-1 under the Investment Advisers Act of 1940 (the Advisers Act) to modernize the regulation of investment adviser advertising and solicitation practices. More importantly, we discuss how to maximize these updates for your practice’s marketing efforts!
The Good the Bad and the Ugly of the Super Rich UHNW
Best questions to ask your team during your sales/pipeline review meetings
Salary and Compensation Rates at Family Offices and RIA's
Amy in Barron's Podcast: How to Motivate Advisor Teams With Creative Compensation
Amy Parvaneh was recently published in Barron’s, and recorded for Barron’s Advisor Podcast, about compensation and pay packages that are most suitable for advisory teams and firms around business development. In the recording, she discusses the downfalls of the traditional revenue split, and how to best align your team’s roles and responsibilities (including around business development) with their personality.
What is considered Ultra High Net Worth? Let’s start with CentiMillionaires!
The phrase “ultra high net worth” has gotten diluted. What is considered ultra high net worth? This article discusses one category of UHNW and that’s the CentiMillionaire Club, people with over $100MM in investable assets. People you want to have as clients! Learn everything you need to know about them!
5 Client Segmentation Structures to Revolutionize Your Advisory Practice
Feeling overwhelmed about the lack of categorization and organization in your client base? Given two finite resources, time and labor, as an RIA, wirehouse advisor or tax advisor, it’s important to put clear lines between the types of clients you serve and want to acquire, the service quality you provide to each, and your fee plans.
Financial Advisor Marketing and Branding Solutions
Bedside Manners: One of the biggest skills you can gain in your career
Have you ever heard of the term “bedside manners” when it comes to doctors? We all know that we don’t want our doctor to just know how to do his job right; we want him to communicate with us and help us feel better emotionally. This is what we call “Soft Skills,” and we can all benefit from it to stand out in our profession.