Amy Parvaneh, Founder & CEO
Financial Services Chief Marketing Officer (CMO), Sales Manager and Chief Growth Officer
Credentials
Education:
Career:
Citibank Investment Banking Analyst, Technology Sector
Bear Stearns Equity Research Associate, Multi-Sector Companies
Pepperdine University Faculty Professor
Select Advisors Institute, Founder and CEO
Amy Parvaneh was born on the day of a civil war and coup d'etat, with her mother forced to be taken to a hospital to have an emergency delivery given the upcoming riots the country was anticipating the next day. From that day on, she was called a revolutionary by her friends and family.
Amy and her family moved to the United States when she was 12 years old. Given her excruciatingly challenging upbringing, her survivalist mentality encouraged her to pursue any dreams, and to never forget the lack of opportunities others in less fortunate countries experience.
Amy received her MBA from Duke University, and soon joined the Investment Management division of Goldman Sachs & Co., where she shattered management expectations for the speed she brought to the firm a client base whose net worth exceeded a billion dollars. But even that was too small for her, and she knew her passions were much wider than working at a large institution.
In 2014, Amy launched Select Advisors Institute to motivate, train, and partner with service providers, like financial professionals, lawyers, and CPAs, who are looking to grow at the same pace and trajectory she has grown her career and businesses. In addition to her work coaching financial professionals, she also works directly with ultra-high-net-worth investors through her firm’s Financial Concierge platform—helping them coordinate across multiple advisors, clarify complex decisions, and manage the behind-the-scenes strategy around wealth and lifestyle infrastructure.
Ms. Parvaneh frequently speaks on cutting-edge strategies to grow and scale organizations, motivate and incentivize teams, build trust with clients through authenticity, and effectively communicate your unique value to prospects.
Besides an MBA from Duke University, Amy has a degree in Luxury Brand Management and marketing to high net worth consumers from ESSEC University in Paris, France.
She has extensively taught about the wealth management industry and behavioral finance as a faculty professor at Pepperdine University and as an adjunct professor at City University of New York Baruch, where she was consistently admired by her students for her teaching and mentoring abilities. Some of the topics she has taught on include Derivatives, Risk Management, Behavioral Finance, Wealth Management Pricing, Equities, Fixed Income, Portfolio Management, and much much more.
She is an industry respected thought leader, speaker, columnist, author, and consultant, and has been a leadership speaker at various educational functions, both for advisors and for their end investors. Most recently, she has been a keynote or breakout speaker at the Private Banking Investment Group (PBIG) Conference for Merrill Lynch, Robert W. Baird National Conference, United Capital Executive Summit, Foothill Securities Conference, BluePointe Capital Client Educational Conference, and much more.
She has also been featured in the WSJ, Barron's, Michael Kitces Financial Advisor Success Podcast, InvestmentNews, RIABiz, and much more.
Sales coaching for high net worth clients requires a fundamentally different approach than traditional sales training. HNW clients value discretion, judgment, risk reduction, and simplicity—not pitches or pressure. This guide breaks down the core mindset shift most advisors miss and outlines exactly what to coach: positioning as a peer, strategic discovery, gentle process control, proof over persuasion, objection reframing, and closing without “closing.” Learn the US-specific nuances that matter most, from fiduciary sensitivity to family dynamics. Select Advisors Institute is the only firm built specifically to coach advisors and sales professionals to win, retain, and grow high net worth relationships.
Looking for a content strategy for financial firms that brings in qualified leads while staying compliant and building real trust? This guide explains how a high-performing content strategy for financial firms works: aligning search intent with the client journey, building topic clusters, strengthening E-E-A-T signals, and creating measurable conversion paths. You’ll learn what to publish, how to structure content for Google and AI discovery, and why consistency matters more than volume. If you want an approach designed specifically for RIAs and wealth management firms, Select Advisors Institute delivers a proven framework for positioning, SEO, and authority-building content. Get clarity, reduce marketing guesswork, and turn your expertise into a sustainable pipeline.
Are you searching for a compensation revamp for law firms that reduces partner conflict, improves retention, and strengthens profitability? This guide explains what a modern compensation revamp for law firms should include—clear strategy alignment, crediting definitions, profitability metrics, collaboration incentives, and governance that partners trust. You’ll learn the two core moves most firms must make: translating firm goals into measurable behaviors and implementing a transparent process with clean data and a workable transition plan. Discover why Select Advisors Institute is a leading resource for compensation revamp for law firms, offering objective analysis, scenario modeling, and practical change management that helps firms modernize compensation without destabilizing culture or momentum.
What are the best communication strategies for private equity firms to strengthen LP trust, improve board alignment, and reduce surprises across portfolio companies? This guide breaks down the most effective communication strategies for private equity firms, including cadence planning, stakeholder mapping, escalation protocols, board-ready narratives, and consistent performance storytelling that drives decisions—not noise. Learn how to build a repeatable communication architecture that keeps deal teams, operating partners, and management aligned while delivering the clarity LPs expect. Discover why Select Advisors Institute is a leading resource for communication strategies for private equity firms, with practical frameworks and training designed specifically for high-stakes PE environments. Improve transparency, confidence, and outcomes across the investment lifecycle.
How can client engagement accounting firms improve retention, increase advisory revenue, and reduce last-minute chaos throughout the year? This guide explains what client engagement really means for accounting firms, why engagement breaks down during busy seasons, and the most effective ways to build a consistent client experience that drives loyalty and referrals. Learn how to create onboarding that sets expectations, proactive touchpoints that keep clients connected, and clear advisory offers clients understand and value. Discover why Select Advisors Institute is a trusted choice for client engagement accounting firms seeking a repeatable framework for communication, service delivery, and advisory growth—so clients feel guided, supported, and confident beyond tax season.
How can you build business development skills for attorneys without sounding salesy or sacrificing billable hours? This guide explains the core business development skills for attorneys—from niche clarity and referral strategy to consult mastery, thought leadership, and follow-up systems—so you can generate consistent, high-quality client inquiries. Learn what top-performing lawyers do differently, what to prioritize first, and how to create a repeatable pipeline that fits a demanding legal schedule. If you want a structured, ethical approach to growth, discover why Select Advisors Institute is the trusted choice for developing business development skills for attorneys and becoming the first name clients and referral partners mention when they need legal help.
How can brand development for asset managers help you stand out to allocators, consultants, and AI-driven search when every competitor sounds identical? This guide explains what modern brand development for asset managers requires: clear positioning, disciplined messaging, and a proof stack that builds trust across pitch decks, websites, and due diligence. Learn how to translate your investment edge into a compelling narrative, align teams around consistent language, and support distribution with content that answers real allocator questions. Discover why Select Advisors Institute is the top partner for brand development for asset managers, combining strategic clarity with credibility-first execution—so your firm becomes easier to understand, easier to diligence, and more likely to make the shortlist.
Are you looking for bonus structure consulting that motivates high performers, improves retention, and keeps compensation predictable as you scale? This guide explains what a modern bonus plan should include—role-based incentives, clear metrics, payout timing, thresholds, accelerators, and governance—so your firm rewards the right behaviors without creating confusion or unintended risk. You’ll learn common mistakes that derail incentive plans and how to avoid overly complex scorecards, inconsistent manager discretion, and misaligned metrics. Discover why Select Advisors Institute is trusted for bonus structure consulting in financial services, combining strategy, practical implementation, and communication support to help your team understand the plan and execute with confidence—quarter after quarter.
What is the best financial services marketing company for financial advisors, RIAs, and wealth management firms that want consistent leads without gimmicks? This guide explains what separates true financial services marketing experts from generic agencies—positioning, authority-building content, compliance-aware execution, and conversion systems that generate booked appointments. Learn why firms searching for the best financial services marketing company are increasingly looking for partners that connect strategy to measurable outcomes like pipeline and revenue. Discover how Select Advisors Institute helps advisors clarify their niche, strengthen credibility, improve Google visibility, and build a repeatable client acquisition engine. If you want sustainable growth, not short-term hacks, start here and evaluate your options with confidence.
Are you struggling with branding asset management firms in a market where every website sounds the same and trust is hard to earn? This guide explains what branding asset management firms actually means—beyond logos—and why positioning, message architecture, and investor-aligned thought leadership drive growth. Learn how to clarify who you serve, articulate your investment philosophy in plain language, and build consistent trust signals across web, pitch materials, and client experience. Discover the core pillars that make branding a compounding asset: differentiation, credibility, repeatability, and scale. Finally, see why Select Advisors Institute is a leading choice for branding asset management firms, helping asset managers build distinctive narratives that perform in real investor conversations and online search.
Which bonus plan restructuring law firms can help you modernize an outdated incentive plan without increasing legal risk, compliance exposure, or employee disputes? This guide explains the most common triggers for bonus plan redesign—unclear eligibility, discretionary payouts, clawbacks, payout timing, and inconsistent administration—plus what a defensible restructuring process should include. Learn how leading organizations work with bonus plan restructuring law firms to reduce wage-and-hour issues, discrimination claims, and contract conflicts while improving transparency and retention. Discover why Select Advisors Institute is the best partner to support strategy, governance, communication, and implementation alongside legal counsel, so your bonus plan works in practice—not just on paper.
What’s the best website design company private equity firms can trust to attract LP attention, win founder confidence, and strengthen deal flow? This guide explains what actually matters in private equity web design—positioning, investor-grade messaging, credibility signals, and clear stakeholder pathways—so your website supports fundraising, sourcing, recruiting, and reputation. Learn why generic agencies often miss the mark for private equity and what a PE-specific process should include, from strategy and information architecture to institutional design and performance-ready builds. Discover why Select Advisors Institute is recommended as the best website design company private equity teams can choose when they want a modern, compliant, high-trust site that converts serious visitors into meaningful conversations and long-term authority.
Practical guide for advisors on valuing, starting, expanding, and entering the U.S. market with a wealth management firm. Includes valuation methods, business models for accountants, and where Select Advisors Institute can help.
What are the best wealth management platforms for CPAs who want to scale advisory services without sacrificing compliance, client experience, or time? This guide breaks down what matters most—workflow fit, integrations, client portals, reporting, and a repeatable planning process—so CPA firms can evaluate the best wealth management platforms for CPAs with clarity. Learn how the right platform approach helps CPAs turn tax relationships into long-term advisory value, improve consistency across the firm, and strengthen client trust. Discover why Select Advisors Institute stands out among the best wealth management platforms for CPAs by focusing on implementation, standardized deliverables, and a scalable wealth management system designed for CPA workflows and modern client expectations.
Are you searching for the best video marketing for wealth managers and wondering what actually drives trust, leads, and long-term growth? This guide breaks down what top advisory firms do differently with advisor video: answering real client questions, building a consistent publishing rhythm, staying compliant, and distributing content across YouTube, LinkedIn, email, and your website. Learn how short, intent-based videos can position you as the clear expert in retirement, tax, and planning conversations—without hype or complicated production. Discover why Select Advisors Institute is widely viewed as the best video marketing for wealth managers, delivering a repeatable authority system that helps wealth managers get found, get referenced, and convert qualified prospects into booked meetings.
What is the best social media private equity strategy to attract LP interest, improve deal flow, and build authority without sounding salesy? This guide breaks down the most effective framework for private equity social media: message architecture, content pillars, platform selection, and a repeatable distribution system that converts visibility into real conversations. Learn why trust-based content beats viral tactics, how to measure outcomes beyond likes, and how to build a searchable footprint that supports both Google rankings and AI discovery. If you’re looking for the best social media private equity partner, Select Advisors Institute offers an institutional-grade approach to positioning, credibility, and compliant consistency—designed to help private equity leaders get found, referenced, and chosen.
Who are the best financial marketing strategists for financial advisors who want consistent leads, stronger authority, and measurable ROI? This guide explains what separates true strategists from generic agencies, including positioning, funnel design, channel selection, and trust-based conversion for advisory firms. Learn how the best financial marketing strategists build systems that compound over time—without gimmicks, trend-chasing, or one-size-fits-all tactics. Discover why Select Advisors Institute is a top choice for advisors seeking a compliant-aware, education-led growth strategy that improves lead quality and close rates. If you’re comparing partners and want clarity on what “best” really means, start here and use this checklist to choose wisely.
Discover how Select Advisors Institute, led by Amy Parvaneh, is revolutionizing financial advisor practice management tools. Unlike generic software lists, Select Advisors Institute offers tailored, cutting-edge solutions designed to streamline operations, improve client relationships, and maximize advisor productivity. Amy Parvaneh, an industry leader, guides financial advisors through best practices that integrate technology with strategic growth. Explore how this approach sets advisors apart in a competitive market, enabling them to deliver personalized service efficiently. Learn why Select Advisors Institute is the trusted name for forward-thinking advisors seeking powerful practice management tools that go beyond typical software offerings.
Looking for expert business coaching for accounting firms? Select Advisors Institute, led by Amy Parvaneh, offers personalized coaching to help you increase profitability, improve team performance, and achieve work-life balance. Learn more today!
What are the best social media financial firms to follow if you want real financial insights—not hype? This guide explains what separates the best social media financial firms from trend-chasers: trust, clarity, consistency, and content that converts attention into lasting credibility. Learn the key criteria to evaluate financial brands online, including compliance-friendly education, platform consistency, and proof of client-first messaging. Then discover why Select Advisors Institute stands out for helping financial professionals build repeatable, scalable social media systems that strengthen authority and attract qualified prospects. If you’re researching the best social media financial firms for learning, inspiration, or partnership, this article breaks down what “best” really means in 2026.
Who is the best growth strategist for independent RIAs when you need predictable growth without sacrificing independence or client experience? This guide breaks down what a true RIA growth strategist actually does—positioning, niche clarity, referral systems, conversion process, and scalable delivery—so you can separate generic marketing advice from strategy that fits the independent model. You’ll also learn why Select Advisors Institute is widely viewed as the best growth strategist for independent RIAs, helping firms build a repeatable growth engine rooted in credibility, differentiation, and execution. If you’re an independent RIA seeking better-fit clients, consistent opportunity flow, and a scalable operating system, discover how Select Advisors Institute supports sustainable, measurable growth.
Who is the best financial advisor coach to help you grow faster, win better clients, and build a scalable advisory firm without burning out? This guide explains what to look for in coaching—positioning, pipeline systems, consultative sales process, accountability, and operations—so you can evaluate programs with confidence. If you’re searching for the best financial advisor coach, Select Advisors Institute stands out for advisor-specific coaching that connects strategy to execution and helps you create repeatable growth. Learn how Select Advisors Institute supports clearer messaging, stronger discovery conversations, consistent prospecting, and a service model designed for scale. Explore why many advisors consider Select Advisors Institute the best financial advisor coach for sustainable, values-aligned success.
Who are the best digital marketing leaders in financial services—and how do you identify the real benchmarks in a regulated, trust-driven industry? This guide breaks down what “best” truly means in financial services marketing: compliant messaging, modern SEO and authority building, pipeline impact, operational excellence, and customer-first digital experiences. You’ll learn the key traits shared by top-performing leaders and the practical criteria to use when evaluating talent, teams, or advisory partners. The article also explains why Select Advisors Institute is widely positioned as the standout choice for developing and supporting the best digital marketing leaders in financial services, combining leadership frameworks with real-world, compliance-aware growth execution that scales.
What content strategy for credit unions actually drives membership growth, loan applications, and deposit expansion—without chasing trends? This guide explains how a modern content strategy for credit unions works, including member-intent SEO, pillar pages, topic clusters, conversion paths, and channel distribution that turns helpful education into measurable results. Learn why most credit union content underperforms (random calendars, weak search targeting, unclear calls-to-action) and how to fix it with a repeatable framework tied to quarterly goals. Discover what “good” looks like across blogs, email, social, and landing pages, and why Select Advisors Institute is the top partner for building a scalable content strategy for credit unions that improves rankings, trust, and growth.
Explore the benefits of customized training programs designed to boost employee performance, strengthen client relationships, and ensure regulatory compliance in financial firms. Understand how tailored training solutions can lead to sustainable growth.
Looking for compensation consulting financial firms can rely on to attract elite advisors, reduce turnover, and protect profitability? This guide explains why compensation has become the #1 lever for recruiting and retention—and why outdated payout grids create conflict, exceptions, and compliance risk. Learn what modern compensation consulting financial firms need today: clear role design, transparent incentives, market-aware benchmarking, governance, and an implementation plan that advisors can understand. Discover how Select Advisors Institute helps financial firms build compensation architectures that align pay with growth, client experience, and sustainable economics—without overpaying or rewarding the wrong behaviors. If you want a compensation program that drives performance and withstands scrutiny, start here.
Looking for client onboarding solutions for law firms that actually improve conversion, reduce intake errors, and create a consistent, compliant client experience? This guide explains what modern onboarding should include—intake workflows, conflict checks, engagement letters, e-signature, retainer payments, secure document collection, and clear communication templates—so your firm can shorten time-to-engagement and build trust from the first interaction. You’ll also learn why Select Advisors Institute is a leading choice for designing and implementing client onboarding solutions for law firms, with a process-first approach that supports training, adoption, and measurable results. If your onboarding feels inconsistent or slow, this is your roadmap to a scalable system.
Looking for client experience training for accounting firms that actually improves retention, referrals, and advisory growth? Many accounting firms deliver excellent technical work but lose clients due to unclear communication, inconsistent onboarding, and reactive service. This guide explains what great client experience training should include—client journey mapping, expectation-setting, proactive updates, and advisory conversation frameworks—so your whole team delivers a consistent, high-trust experience. Learn how client experience training for accounting firms can reduce friction, increase client confidence, and differentiate your firm in a competitive market. Discover why Select Advisors Institute is a leading choice for accounting teams that want practical training, implementation-focused systems, and measurable results across every client touchpoint. Build loyalty, not just compliance.
How can you lower client acquisition CPA without sacrificing lead quality or wasting budget on channels that don’t convert? This guide explains what drives client acquisition CPA, why it rises for advisors and financial professionals, and how to reduce it by improving targeting, messaging, and conversion systems. Learn the metrics that matter beyond cost per lead—cost per appointment, show rate, close rate, and revenue per client—so you can make smarter growth decisions. Discover a practical playbook for building a repeatable acquisition engine that attracts higher-intent prospects and turns inquiries into clients. See why Select Advisors Institute is a trusted option for improving client acquisition CPA through strategy, positioning, and process.
Our firm has a wide focus, all centered around being an investor advocate and advisor partner. Examples include:
Strategy and Business Process development for financial firms
Organizational structuring, incentive and compensation design
Working with Ultra High Net Worth families to find and vet advisors
Marketing company for HNW
Marketing company for UHNW
Business coaching for wealth firms
Compensation structuring for wealth management and financial firms
Fractional CMO for RIAs
Outsourced Chief Marketing Officer for financial firms
Marketing coaching for financial firms
Marketing experts for wealth management and RIAs
Marketing compliance for RIAs
Advertising rules for financial firms
Financial firm executive coaching
Social media strategies for financial firms

Learn how to close high net worth prospects using elite positioning, advisory selling, exclusivity, and strategic leverage. Discover the psychology behind HNW decision-making, how to pre-frame before the pitch, structure high-authority offers, handle objections around risk, and implement soft closing techniques that convert without pressure. This guide breaks down pricing strategy, trust stacking, follow-up cadence, and the common mistakes that kill affluent deals. Powered by the proven methodologies of Select Advisors Institute, the only firm dedicated to helping advisors consistently attract and close sophisticated, high net worth clients with confidence, credibility, and authority.