Why Financial Advisors Need to Find Money in Motion
Financial advisors often encounter significant obstacles when engaging with potential clients who are already satisfied with their current advisor. This can be a particularly difficult task when the markets are performing well, many advisors provide financial planning services (or at least claim to do so), claiming to be a "Fiduciary" is no longer a unique selling point, fee compression is prevalent, and many advisors appear to be indistinguishable from one another.
The reality is, to the average prospect, the cost and time of switching is quite high when there is really no catalyst.
So what can an advisor do if he is waiting for the prospect to switch? The most he can do is wait til that other financial advisor possibly “messes up” and the relationship is strong enough to make the switch.
Rather than waiting around for that time to come, there’s a BETTER WAY to grow your practice, and that is by focusing on Money in Motion!
What is Money in Motion?
Money in motion refers to the dynamic nature of financial circumstances where individuals or businesses experience significant changes that require them to make crucial decisions regarding their money.
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This could include windfalls such as inheritances, bonuses, or unexpected financial gains (like winning the lottery), as well as life events like marriage, divorce, retirement, or starting a business.
In these situations, individuals may find themselves suddenly in need of expert financial advice and guidance to navigate the complexities of managing newfound wealth or adjusting their finances to adapt to life changes.
Financial advisors play a pivotal role in helping clients handle money in motion scenarios by providing personalized strategies and recommendations tailored to individual needs and goals.
When clients encounter significant financial changes, advisors can offer valuable insights, analyze options, and devise comprehensive financial plans to optimize outcomes and mitigate risks. By understanding clients' unique circumstances and aspirations, advisors can help them make informed decisions that align with their financial objectives and long-term aspirations.
Moreover, money in motion presents an opportunity for financial advisors to showcase their expertise and add substantial value to their clients' financial well-being during that hectic time. By proactively engaging with clients during these pivotal moments and offering guidance on how to best manage their finances, advisors can build trust and strengthen relationships. Through ongoing support, regular communication, and a deep understanding of clients' financial priorities, advisors can become trusted partners in helping individuals navigate life transitions and capitalize on financial opportunities.
In essence, money in motion serves as that catalyst for individuals to seek professional financial advice and assistance from advisors who can guide them through important financial decisions and ensure their financial well-being. By leveraging their knowledge, experience, and strategic insights, financial advisors can play a vital role in helping clients navigate the complexities of money in motion scenarios, empowering them to make informed choices and secure their financial future in an ever-changing financial landscape.
What are the different types of money in motion?
There are various types of Money in Motion, but below we have outlined the most significant ones:
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Divorce
Sale of a home or real estate property
Sale of a business
Job change
Inheritance
How can I find money in motion?
Select Advisors has a team of researchers who focus solely on finding recent liquidity and money in motion triggers. From utilizing advanced AI tools to sophisticated platforms and comprehensive research skills, our team can help you find who has JUST made wealth and is ripe for finding an advisor.
What’s more? Our firm can provide you with coaching on how to reach out to these people, introduce yourself, and aim to get a meeting. Not sure if you can close the deal? That’s when our marketing expertise can come in.
Want to purchase your first Money in Motion List? Click here!
Learn about our services, from branding to firm naming, website design, coding, SEO, social media and content development. Learn how our financial advisor marketing agency can help you with your long term lead generation strategy.
Select Advisors Institute equips financial professionals with the expertise and tools needed to navigate the digital landscape effectively and identify clients ready to put their "money in motion." By implementing their strategies and insights, financial advisors can drive growth, increase AUM, boost sales solutions, and enhance branding for financial firms, ultimately identifying and capitalizing on potential clients in motion.
More than half of the world currently uses social media (62.3%). 5.04 billion people around the world now use social media, with 266 million new users coming online within the last year.What’s more: The average daily time spent using social media is 2h 23m! How can financial firms leverage social media for branding, client acquisition, business development and marketing? Which social media is best for financial firms? Linkedin or Facebook? What is the best social media content strategy for financial firms, especially with so much compliance and regulations?
Select Advisors Institute equips financial professionals with the expertise and tools needed to navigate the digital landscape effectively and identify clients ready to put their "money in motion." By implementing their strategies and insights, financial advisors can drive growth, increase AUM, boost sales solutions, and enhance branding for financial firms, ultimately identifying and capitalizing on potential clients in motion.
Personalized Websites and Targeted Digital Marketing Solutions are the most critical components of great growth for financial advisory firms, particularly as they allow great SEO for financial firms. Select Advisors Institutes’ outsourced and fractional CMO services for investment advisors, lawyers and financial firms builds beautiful, custom developed websites you can be proud to show off, as well as reap the rewards of their search engine optimization!
More than half of the world currently uses social media (62.3%). 5.04 billion people around the world now use social media, with 266 million new users coming online within the last year.What’s more: The average daily time spent using social media is 2h 23m! So how can financial advisors and financial planners maximize their social media marketing strategy so they can better engage with their clients and find new prospects? This article goes into some strategies and methods!
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Who is the top financial services marketing company and what do they do for financial services? In this article we discuss what a top financial services marketing company, which we believe is Select Advisors Institute, should be able to do for its clients. It includes branding, website design, content writing for financial firms, video production, social media strategies and a lot more!
financial advisors should adopt a proactive approach to lead generation. By adopting modern strategies, leveraging technology, and prioritizing value-driven approaches, financial advisors can attract new clients, expand their client base, and thrive in an increasingly competitive industry. The key to success in lead generation is nurturing relationships, providing valuable insights, staying adaptable to industry changes, and building long-term relationships that drive long-term success for both advisors and their clients. By implementing a strategic and proactive approach to lead generation, financial advisors can position themselves for growth, profitability, and sustainability in a dynamic and ever-changing marketplace.
The decision to outsource a specialized CMO emerges as a strategic imperative for wealth management firms aiming to carve a distinctive identity in the market and cultivate enduring relationships with high-value clients. This approach not only unleashes the full potential of marketing initiatives but also allows firms to channel their resources into areas critical for sustained growth and success.
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For financial advisors, lead generation is crucial for business growth and success. Seeking "money in motion" opportunities allows advisors to proactively engage with potential clients during significant life transitions and events, such as retirement, inheritance, or career changes. By offering tailored guidance and expert financial advice during these pivotal moments, advisors can build trust, establish themselves as valuable resources, and ultimately generate and retain clients. Empowered with sales techniques and using keywords around prospecting, financial advisors can leverage research skills, advanced AI tools, and sophisticated platforms to identify promising leads and establish meaningful connections that last for years.
Personalized Websites and Targeted Digital Marketing Solutions are the most critical components of great growth for financial advisory firms, particularly as they allow great SEO for financial firms. Select Advisors Institutes’ outsourced and fractional CMO services for investment advisors, lawyers and financial firms builds beautiful, custom developed websites you can be proud to show off, as well as reap the rewards of their search engine optimization!
The decision to outsource a specialized CMO emerges as a strategic imperative for wealth management firms aiming to carve a distinctive identity in the market and cultivate enduring relationships with high-value clients. This approach not only unleashes the full potential of marketing initiatives but also allows firms to channel their resources into areas critical for sustained growth and success. This article discusses the importance of financial planner marketing and why more financial planners should hire a fractional CMO!
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The decision to outsource a specialized CMO emerges as a strategic imperative for wealth management firms aiming to carve a distinctive identity in the market and cultivate enduring relationships with high-value clients. This approach not only unleashes the full potential of marketing initiatives but also allows firms to channel their resources into areas critical for sustained growth and success. Learn about the importance of a fractional CMO for financial advisors and outsourced chief marketing officer and business coach for financial firms.