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The Most Private of Private Members' Clubs

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Private members clubs have a long and storied history in London, evolving from humble coffee houses to opulent, exclusive establishments. The newest addition to this prestigious lineage is Apollo's Muse, situated in the heart of Mayfair. As the curtains rise on this luxurious private club, it beckons the elite to an unparalleled realm of extravagance and sophistication.

Apollo's Muse, concealed within the already opulent Bacchanalia, has redefined the concept of maximalist design. The interior is adorned with floor-to-ceiling marble, original sculptures, and ancient Greek and Roman artwork, some dating back to the 1st and 2nd centuries. Marketed as the "most private of private members' clubs," Apollo's Muse restricts its membership to just 500 individuals, making it not only London's most exclusive private members club but one of the most exclusive in the world. So what goes on behind the doors of Apollo’s Muse?

Designed by Mayfair's billionaire club mogul, Richard Caring (who also owns around one-fifth of the stock of Soho House owner Membership Collective Group), Apollo's Muse mirrors the artistry seen in Bacchanalia, rivaling the world's top museums and galleries with its priceless antiquities. Members can marvel at a Roman marble Venus, a Greek funerary Lekythos, and the club's namesake, Apollo's Muse.

The drinks menu at Apollo's Muse is equally extravagant as the decor. It features a selection of rare vintages, old Burgundy, Bordeaux, and Barolos, along with carefully crafted cocktails. The Apollo's Martini, for instance, is a work of art in itself, crafted using various elements from an olive tree. The menu also boasts a range of elevated bar snacks, including a masterfully deconstructed BLT and decadent burrata stuffed tortellini.

Apart from culinary delights, members gain access to a private concierge for all their booking needs, activities, and transport arrangements in the city. Apollo's Muse promises a vibrant social calendar with events, monthly wine dinners, and weekly live music and DJ sets. Recently amongst the mysterious members only events, Olivier Rousteing hosted a dinner for Balmain and Machine Gun Kelly held a party there in May.

To join this elite enclave, prospective members undergo a discreet application process that includes sharing their occupation, interests, and memberships in other clubs. An annual membership at Apollo's Muse costs £5,000, with a one-time joining fee of £1,750.

Apollo's Muse has quickly become a hot topic, enticing those who seek the ultimate in refined indulgence. With its fusion of history, art, culinary excellence, and exclusive privileges, this private members club sets a new standard for luxury and exclusivity. More than a club, Apollo’s Muse curates a world where exclusive privilege meets the elegance of an old world. 

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Amy Parvaneh

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