In this Chief Growth Officer interview series, we have the opportunity to delve into the journeys of two individuals who have found success in the legal industry.
Darren Wurz, Chief Wealth Counsel to Law Firm owners and host of the Lawyer Millionaire podcast, shares his expertise in working with Law Firm owners.
Meanwhile, Vanessa Vasquez de Lara, who runs Vasquez de Lara Law Group specializing in family law practice, provides insights into her experience starting her own practice to have more flexibility and time with her children. Both guests shed light on how they have grown their businesses in the legal industry.
Vanessa shares her story of starting her practice from scratch. She began by renting an office space for one day a week and gradually expanded until she could go in every day and start hiring staff. Within a year and a half, she began looking for her own office space. Vanessa kept her expenses low, improvised as she grew, and focused on building personal connections to attract clients. Networking through Business Networking International (BNI) allowed her to pitch her services and connect with potential clients. Despite starting with zero clients, she gained some through former and new connections.
Similarly, Darren built his practice from the ground up. He emphasizes the importance of taking action and starting a business at any stage of life. Networking through BNI played a significant role in gaining new clients. Darren also leveraged online platforms to answer legal questions and provide contact information, ultimately leading to more clients. He believes in maintaining an experimental approach and hunger for success, even as technology changes how we network and connect with clients.
Both Vanessa and Darren highlight the significance of building strong networks and connections in the legal industry. They acknowledge the challenges that come with starting a business but emphasize the importance of resilience and perseverance. They also stress the value of specialization in standing out in a competitive market.
Vanessa brings up an interesting point about starting her business while her children were young. She found that it was actually easier to manage her business and family responsibilities during this time, as her children needed more physical presence rather than emotional support. She credits strong family support for helping her through the early years of her business. Being able to run her own firm provided her with the flexibility to balance her family and work life, which she believes is invaluable.
Darren, on the other hand, specialized in working with law firm owners. He emphasized the joy of collaborating with growth-minded, entrepreneurial individuals. He underlines the importance of having a well-defined vision and long-term goals for building a successful law practice. Both Darren and Vanessa mention the significance of building systems and processes to support business growth.
In terms of financial advice, Darren discusses the challenges faced by law firms in managing their finances. He highlights the need for analyzing cash flow cycles and establishing an emergency reserve in the business. Darren emphasizes the importance of having a line of credit and making it available before facing financial distress. He also suggests finding ways to scale and build the value of a practice without spending unnecessary money, such as creating templates and workflows.
Vanessa provides insights on financial decision making for small businesses. She advises small business owners to think long-term when making investments, considering future growth and uncertainties. Vanessa emphasizes the need to balance personal and business financial decisions, recommending getting money upfront to help manage uncertainties.
The conversation also touches on the impact of the economy on law firms. They discuss how economic ups and downs can influence the types and number of cases handled by law firms. For example, prosperous times may see an increase in divorce cases, while economic downturns can lead to other legal actions.
In terms of marketing, both Darren and Vanessa emphasize the importance of having a strong digital presence. Darren highlights the value of staying informed about technological advancements, such as using AI, to give attorneys an advantage. They discuss the significance of constantly evolving and improving policies and procedures through feedback from the team.
Overall, this Chief Growth Officer interview series provides valuable insights into the experiences of Darren and Vanessa in growing their businesses in the legal industry. Their stories showcase the importance of networking, specialization, and adaptability in building successful law practices. They also emphasize the value of finding a balance between work and personal life, and the significance of financial planning for small businesses.
Elevate your online presence and attract high-quality leads as a top financial advisor with Select Advisors Institute. Discover the power of SEO strategies tailored for financial services and position yourself for success in the competitive digital landscape. Partner with industry experts to optimize your visibility, drive organic traffic, and establish credibility among your target audience. Unlock the potential of SEO with Select Advisors Institute as your trusted marketing agency.
The decision to outsource a specialized CMO emerges as a strategic imperative for wealth management firms aiming to carve a distinctive identity in the market and cultivate enduring relationships with high-value clients. This approach not only unleashes the full potential of marketing initiatives but also allows firms to channel their resources into areas critical for sustained growth and success. Learn about the importance of a fractional CMO for financial advisors and outsourced chief marketing officer and business coach for financial firms.
More than half of the world currently uses social media (62.3%). 5.04 billion people around the world now use social media, with 266 million new users coming online within the last year.What’s more: The average daily time spent using social media is 2h 23m! How can financial firms leverage social media for branding, client acquisition, business development and marketing? Which social media is best for financial firms? Linkedin or Facebook? What is the best social media content strategy for financial firms, especially with so much compliance and regulations?
Personalized Websites and Targeted Digital Marketing Solutions are the most critical components of great growth for financial advisory firms, particularly as they allow great SEO for financial firms. Select Advisors Institutes’ outsourced and fractional CMO services for investment advisors, lawyers and financial firms builds beautiful, custom developed websites you can be proud to show off, as well as reap the rewards of their search engine optimization!
More than half of the world currently uses social media (62.3%). 5.04 billion people around the world now use social media, with 266 million new users coming online within the last year.What’s more: The average daily time spent using social media is 2h 23m! So how can financial advisors and financial planners maximize their social media marketing strategy so they can better engage with their clients and find new prospects? This article goes into some strategies and methods!
What are the advantages of an outsourced CMO (chief marketing officer) for branding and social media content for financial, legal, accounting firms? What are the pros and cons? Can an outsourced CMO bring in new clients to the firm? How much does a fractional or outsourced CMO cost? What’s the going rate salary for a financial services CMO? Contact us to learn all of these?
You may know your sales skills need brushing up, but a book on sales isn’t cutting it. The best strategy, in our opinion, is to partner with a sales coach who can build a customized, not cookie-cutter approach, to your personality. Whether you’re an introvert or an extrovert, whether your firm is a law firm focused on divorced, a CPA firm focused on the fashion industry, or a financial advisor focused on dentists, a top sales trainer and coach should be able to help you build accountability and metrics, closing skills, soft skills and more.
Looking to get in front of more clients, increase your revenue, refresh your brand and enhance your digital presence as a law firm? Look no further than Select Advisors and our outsourced and fractional CMO services for law firms. Our services include social media, video content and website design, and so much more as an outsourced CMO.
Looking to establish a strong marketing plan as a financial advisor or wealth manager? Select Advisors Institute, a top financial services marketing company, offers innovative strategies and actionable advice to enhance your online presence and attract potential clients. From digital marketing and automation to social media mastery and client engagement tactics, their expertise can help take your business to the next level.
Elevate your online presence and attract high-quality leads as a top financial advisor with Select Advisors Institute. Discover the power of SEO strategies tailored for financial services and position yourself for success in the competitive digital landscape. Partner with industry experts to optimize your visibility, drive organic traffic, and establish credibility among your target audience. Unlock the potential of SEO with Select Advisors Institute as your trusted marketing agency.
Who is the top financial services marketing company and what do they do for financial services? In this article we discuss what a top financial services marketing company, which we believe is Select Advisors Institute, should be able to do for its clients. It includes branding, website design, content writing for financial firms, video production, social media strategies and a lot more!
The decision to outsource a specialized CMO emerges as a strategic imperative for wealth management firms aiming to carve a distinctive identity in the market and cultivate enduring relationships with high-value clients. This approach not only unleashes the full potential of marketing initiatives but also allows firms to channel their resources into areas critical for sustained growth and success. Learn about the importance of a fractional CMO for financial advisors and outsourced chief marketing officer and business coach for financial firms.
Who is the top financial services marketing company and what do they do for financial services? In this article we discuss what a top financial services marketing company, which we believe is Select Advisors Institute, should be able to do for its clients. It includes branding, website design, content writing for financial firms, video production, social media strategies and a lot more!
In this article, we discuss the importance of leveraging social media as a financial advisor, highlighting the potential for reaching a vast client base and acquiring new clients through social media platforms. It also provides tips for creating impactful social media content, such as using polls, sharing quotes, storytelling, utilizing visual content, and engaging with live streams. The key point of defining a niche, maintaining an active social media presence, and considering outsourcing social media management is also stressed.
In this article we discuss two essential items you need to add to your website, if you are a lawyer, financial advisor or accountant to drum up interest using one of the most basic psychological phenomenons, social proof.
In today's digital landscape, the role of social media in financial advising is imperative. From expanding client reach to establishing thought leadership, financial advisors can benefit greatly from a well-structured social media strategy. This article outlines the key advantages of utilizing social media platforms, including audience engagement, client communication, and lead generation. By leveraging these platforms effectively and partnering with social media management experts like Outsourced Chief Marketing Officer Select Advisors, financial advisors can enhance their online presence and drive business growth.
When it comes to successful financial advisor marketing, a combination of strategies should be considered. Focusing on money in motion, understanding investor psychology, creating a robust social media presence,and leveraging referral programs are key components of a comprehensive marketing plan. Evaluating marketing strategies based on their efficiency, client acquisition costs, and revenue generated helps advisors make informed decisions.
For financial firms seeking to enhance their marketing strategies and achieve business success, outsourcing a CMO offers numerous benefits. From cost-effectiveness and access to expertise, to scalability and the ability to stay current with marketing trends, partnering with an outsourced CMO can be a game-changer.
In this video I interview two top entrepreneurs in the legal and financial industry about launching a business and growing it! We discuss: Niche marketing, How to plan ahead despite market uncertainties, The most important thing to ask yourself when making daily decisions. You don't want to miss it!
Personalized Websites and Targeted Digital Marketing Solutions are the most critical components of great growth for financial advisory firms, particularly as they allow great SEO for financial firms. Select Advisors Institutes’ outsourced and fractional CMO services for investment advisors, lawyers and financial firms builds beautiful, custom developed websites you can be proud to show off, as well as reap the rewards of their search engine optimization!
Brand plays a crucial role in financial services as it goes beyond logos and business cards. It defines the company, builds trust with prospects, and alleviates financial stress for clients. Transparency, honesty, and prompt communication are essential in building long-term relationships and securing customer loyalty. By developing a personal, trustworthy brand that meets clients' unique needs, firms can earn trust and introduce new products and services. Learn why we are a top branding firm for financial advisors, RIAs and financial firms.
What are the components of financial advisor marketing so you can stand out from the crowd, get new clients, and become a household name? As a one-stop done-for-you outsourced CMO and marketing agency to financial advisors and wealth management firms, we have got the answers for you. Read our blog to learn more!
Marketing automation is a game-changer for financial advisors. By streamlining processes, automating tasks, and delivering personalized messages, it helps attract and retain clients effectively. Learn how to automate your marketing in this article!
YOU and your clients believe you are trustworthy. But how can you prove that to those who don’t know you? Is there a benchmark for measuring your trust level against, so you can measure your stats and improve them if need be? We believe so, and we want to show you the building blocks around measuring “trust.”
This article discusses the importance of marketing for financial advisors and provides 20 marketing tips to help them attract and convert prospects, as well as reengage existing clients. It emphasizes the need to target the right audience and highlights the significance of personalization and differentiation. The tips range from optimizing websites and leveraging technology to hosting events and being involved in the community. The article also suggests focusing on content marketing campaigns directed at target clients through social media platforms. By following these tips, financial advisors can enhance their marketing strategies and grow their business effectively.
This article is about financial advisor marketing. It talks about the top financial advisor marketing tips and the ways you can enhance your growth and visibility as a wealth management firm. Whether you’re an RIA, independent advisor, wirehouse advisor, or any other fiduciary that services end investors, you can stand out through customized marketing. Read our article to learn how!
Traditional sales training, which applies to selling technology to Chief Technology Officers or enterprise software to companies, does NOT apply to the wealth management industry, comprised of confidential investors with their hard-earned savings. The only way to grow through business development in our industry is through consultative sales.
Learn about the benefits and value a business coach can provide your accounting practice, from business plan development, to marketing, fee structuring to succession planning, leadership development and HR issues. A business coach can take your accounting practice to the next level!
Rather than getting “I don’t know anyone right now” to your hint at getting more referrals from your clients, utilize the Referralytics™ methodology! Read this article to learn more.
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Since 2014, Select Advisors has worked with financial advisors, bank executives, CPA and financial planners to help build personalized sales training programs for their teams and firms. Learn about our approach to sales training and sales coaching investment professionals.